MSc Digital Marketing

The MSc Digital Marketing is an engaging yet rigorous 11 months online(with IMT-Ghaziabad) and 12-months on-campus (The American Business School, Paris) program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of Journalism, Digital Communication and Social Media. The student as part of this program will receive dual certification - an Advanced General Management Program from IMT Ghaziabad and a Master’s degree in MSc Digital Marketing from The American Business School, Paris.

The American Business School's MSc Digital Marketing program equips students with the skills needed to meet the high demand in the field of Digital Marketing. The curriculum focuses on essential areas such as Project Management , Strategic Communications , Digital Communications And Social Media. With diverse options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Digital Project Manager, Marketing Manager, Project manager, SEO Specialist & E-commerce Manager. Upon program completion, students also have the opportunity to apply for PSW in Paris, and receive support from The American Business School Career Services to kick start their careers in France.

The programme will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the management. With this programme, IMT-G & The American Business School, Paris together seek to develop the next generation of leaders. The topics that are going to be covered in the initial online program are Marketing Management, Business Communication, Accounting & Finance, Decision Sciences, Business Economics, OB, HR Legal, Sales & Distribution, Business Strategy, Supply Chain Management.

The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning. The on-campus learning experience will offer students the opportunity to engage directly with faculty.

Post successful completion of the online program, an Advanced General Management Program certificate would be awarded from IMT Ghaziabad and on completion of the on-campus degree program, a Master's degree in MSc Digital Marketing shall be conferred upon by The American Business School.

No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.

Below are the reasons why students should study MSc Digital Marketing at ABS Paris:

• The MSc in Digital Marketing program caters to individuals aspiring to pursue careers in the research and development field.
• The program empowers students to gain a deep understanding and mastery of current marketing innovations while preparing them to anticipate and embrace future trends in the field.
• It fosters a dynamic learning environment through a combination of individual and group work and practical studies. This approach encourages vibrant intercultural exchanges between students and faculty, enriching the educational experience.
• Equipped with this degree, students can explore diverse sectors such as social media and website development and confidently meet company expectations when strategizing marketing and communication decisions.

International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, we encourage you to look into the possibility of working part-time while you are there.

Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in France.

The American Business School offers 2 intakes for students coming through the accelerator route. The first intake of the year will be the January (spring) intake and the second intake of the year will be September (Fall). Though the application process for The American Business School will start during the IMT Ghaziabad online program, you will be able to go to The American Business School in the nearest intake which is at least 6 months away from completion of your IMT Ghaziabad program.

upGrad will apply for you to The American Business School once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter of The American Business School you will have to give proof of English proficiency for application of admission in The American Business School. upGrad will support you to get your English proficiency scores within 3 months of the start of the batch to accelerate this process.

• Strong academic background is desirable, providing an advantage in the MSc Digital Marketing program.
• The program caters to individuals aspiring for diverse career opportunities such as Social Media Manager, Brand Content Manager, E-commerce Manager, and SEO specialist.
• Through a hands-on learning approach, the MSc Digital Marketing program empowers learners to develop their unique leadership style, drive innovation, lead change, and achieve remarkable results within organizations.

To be eligible for the program, the following criteria need to be fulfilled: 
For IMT Ghaziabad:

• Students who have appeared for 10 + 2 examinations, (e.g. A level, CBSE, HSC, IBDP, ISC, etc.) with 60% marks or above from any stream.
• Bachelor's degrees in any discipline with minimum 60% marks are eligible to apply.

 For The American Business School:

• An aggregate score of 60% and above in the Advanced General Management Program by IMT Ghaziabad with a minimum of 60% in each course.
• English Language Proficiency Test (EPT) - IELTS Score >= 6.0
• Note - A waiver for EPT is granted if the learner achieved a 60% score in English in 10+2 and holds a Bachelor's Degree with English as the Medium of Instruction (MOI).

Below are the requirements:

• English Language Proficiency Test (EPT) - IELTS Score >= 6.0
• A minimum score of 60% in high school (10+2) and
• A bachelor’s degree with an English medium of instruction
• Students will be also be assessed on their English proficiency during the interview conducted by The American Business School
   

*Subject to change, as per the Visa/University regulations for demonstration of English proficiency.

A relevant professional work experience is recommended but not mandatory.

There are 4 simple steps in the Admission Process which is detailed as.
Step 1- Complete Application -Complete your application and submit the required details. The Admissions Committee will then review your application - which include your work experience & educational background.
Step 2- Apply for the Scholarship- Submit your Statement of Purpose to join an IMTG program.
Step 3- Get Shortlisted & Receive the Offer Letter- Upon qualifying, an Offer Letter will be sent to you confirming your admission to the course.
Step 4- Block your Seat - Block your seat with an initial payment of INR 25,000 to enroll into the Program. Begin your leadership journey.

• Scanned Copy of the Class 10th, 12th marksheet & Certificate
• Scanned Copy of the Undergraduate degree, Transcript and Semester Marksheets
• Scanned Copies of passport
• Statement of Purpose
• Two Letters of Recommendation (Academic/Professional)
• Medium of instruction citing English as the medium from the institution of your Undergraduate degree
• Resume
• Proof of English Proficiency

Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.

Living expenses in France for international students are approximately EUR 12,000 per annum. The same needs to be reflected in your bank account.

At least 12-15 hours per week of time commitment is expected to be able to complete this program.

Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts. 

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?

No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)

2. Is there any minimum transaction limit ?

Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?

No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for EMI transaction?

If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?

Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?

Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?

Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?

Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :

HDFC Card – Part payment – INR 100000

ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?

You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?

Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?

Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000

Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850

[Note: Interest factor is reducing rate and not Flat rate]

EMI AMOUNT = INR 33750 x 12 = INR 405000

Effectively, you have taken loan on 379,850 instead of 405,000

Refund Policy: (Programs with prep-session component)

• Students must pay applicable caution money for the enrolment in the Program. This caution amount will be adjustable against the total Program fee payable by the student.
• You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of INR. 20,000/- will be levied. If less than INR. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case.
• The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and the student will continue to pay the EMI for a loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same.
• In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
• Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded.
• The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee.

Deferral Policy: (Pre-Program Commencement)

• If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
• However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
• A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
• The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
• The fee applicable to the deferred student will be as per the prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid).

Deferral Policy: (Post Program Commencement)

• If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
• A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
• The student will be required to pay a deferral fee of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
• The deferral request will be approved once the deferral fee is paid.
• Till this is completed, the student will be assumed to be continuing in the same cohort.
• The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
• If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage.
• The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.

• upGrad facilitates program delivery and is not a college/university in itself. Credits and credentials are awarded by the university. Please refer to relevant terms and conditions before applying. The University program is accredited/recognised in the country where the University is established. 
• The student assumes full responsibility for all expenses associated with visas, travel, and related costs. upGrad does not provide any assurance or make representations regarding visa approval or the procurement of the visa.
• The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.