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MICA and upGrad will jointly offer ‘Brand Communication Management’ that is designed to address the growing demand for digital world professionals in the Brand and Communications industry. The program will combine senior MICA faculty and Industry experts who will help you build a career in this domain.
- Dr Githa Heggde, Dean, MICA
Best-in-class content by MICA faculty and industry leaders in the form live sessions, case discussions and projects. Become an expert by specialising in Social Media and Content Marketing, Marketing Communications and Public Relations
Create an end to end content strategy for paid advertising on social media platforms
Please find below the detailed steps to be followed as a part of the admission process.
Apply by filling a simple application form.
Candidates will be shortlisted based on application submitted
An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
Your friend also gets an instant Scholarship / Free course!
The program is an engaging, yet rigorous, 5-month live-session based program designed specifically for professionals to develop practical knowledge and skills, and accelerate entry into Brand Communication Management. The certification is awarded by MICA post successful completion.
The advanced certificate in Brand Communication Management is designed to address the growing demand for professionals for the Brand and Communications industry. The curriculum is dynamic and is adapted to suit the changing needs of the industry. The main objective of the course is to provide basic and emerging concepts in relation to better decision-making in the areas of branding and communication management.
The program is NOT easy and requires some commitment from the student. You will need to put in 6 hours of time per week for applying new concepts and executing industry-relevant projects, to be able to get the best out of this program.
The program is designed for professionals interested in Brand and Communication Management to help them build their understanding of the end-to-end journey of managing brand communications. These live sessions based program will cover the fundamentals of branding, the importance of customer-centricity, brand management and assessment, integrated marketing communications, brand and agency, and brand campaign management
No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules
The content will be a mix of interactive live sessions by MICA faculty and leading industry experts. Additionally, the program comprises dedicated sessions for solving your academic queries, discussing pressing issues, and reinforcing learning.
Advertising Courses, Influencer Marketing Courses, SEO Courses, Performance Marketing Courses, SEM Courses, Email Marketing Courses, Content Marketing Courses, Social Media Marketing Courses, Marketing Analytics Courses, Web Analytics Courses, Affiliate Marketing Courses, and Display Advertising Courses are some of the top in-demand skills to learn in Digital Marketing.
6 hours per week of time commitment is expected to be able to graduate from the program
Post completion of the program, an Advanced Certificate in Brand Communication Management would be granted by MICA along with an executive alumni status
The program is priced at INR 1,13,280 (Excl. Taxes). No Cost EMI Options Available
(Specialisations Extra @ INR 15,000 (including taxes) per specialisation)
You must pay an amount of ₹15,000 to block your seat.
Refund Policy: (Programmes without prep-session component)
Deferral Policy: (Post Programme Commencement)
Deferral Policy: (Pre Programme Commencement)
0% EMI with Finance partners /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
Fill the Application Form
Apply by filling a simple application form.
Get Shortlisted
Candidates will be shortlisted based on application submitted
Pay & Start Learning
An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.
Bachelor’s Degree from any University in any field.